Whips Scrambled Eggs in an Instant - Simply add desired amount of eggs and a few ounces of milk into the SHAKE IT UP cup and shake. Approximately 5 shakes and you have scrambled eggs ready to pour into the pan. Going camping? Simply break eggs into base of the SHAKE IT UP cup, insert screen and affix cap, throw into cooler and use when desired.  Perfect for Powdered Nutrition Drinks – Using the measurements on the sides of the cup, pour desired amount of milk, water or juice into the SHAKE IT UP cup, add powder and crushed ice, then shake. You now have a nutritional drink that can be taken into the car. (SHAKE IT UP cup fits in most standard automobile cup holders.) Pancake Mix - A campers dream! There is nothing better for breakfast at the campsite than pancakes. However making them can become a total mess. With the SHAKE IT UP cup, you can actually premix your pancake batter at home. Shake it up and throw it in the cooler. When you're ready for breakfast at the campfire simply shake the bottle, pop the top and pour on the griddle. Whatever you don't use can be stored for the next day or taken home. Salad Dressing without the Oily Mess - We all know how messy salad dressing can be. With the SHAKE IT UP cup, powdered dressing is as easy as 1-2-3. First add desired liquid (vinegar, olive oil, etc.), add contents of packet and shake. The SHAKE IT UP cup works great for refrigerator storage as well. Instant Pudding - EZ and mess free! Simply put your liquid and your powder into the SHAKE IT UP cup and shake. You can now easily pour the pudding into molds or small tins for a mess free snack. Stirring and mixing just became a thing of the past. Kids Love it for powdered drinks! - When the kids get home from school and want to make their favorite powdered drink, whether it's Kool-Aid, Tang, Instant Breakfast etc., wouldn't it be nice if they could do it without having to use a spoon and a glass which usually ends up in a sticky mess on the counter? Children 10 and older have used the SHAKE IT UP cup for perfect, no-mess beverages over and over again. Adults love it for Margaritas, Martinis and other mixed drinks! - The SHAKE IT UP cup is the ultimate outdoor drink mixer. From its convenient pop-top, to its sturdy plastic exterior, the SHAKE IT UP cup makes perfect drinks every time without the mess. The ounce scale on the side of the cup makes for exact measurements. The leak proof pop-top makes for easy pouring and cooler storage. Baby Formula that's a snap to make -  With the SHAKE IT UP cup, powdered formulas and concentrates are a snap. Simply add water, desired amount of concentrate using the scale on the side of the bottle, pop the top on and shake. The SHAKE IT UP cup can also be put into the microwave and heated before it's poured into the baby bottle, keeping the formula warm and the outside of the bottle cool to the touch.